Reframed Collective Founder Saara Eder: Reframing professional paradigms.   

Reframed Collective is a group of purpose-driven professionals who have come together to create humane shifts in the world. Our mission is to empower organizations to flourish in humane and sustainable ways while also igniting spark, growth, and bloom by guiding individuals to embrace their authenticity and unlock their potential. 

Saara is dedicated to intertwining organizational strategies with humanity, believing that only by leveraging strengths and understanding people’s innate qualities and motivations can we achieve optimal results. Her special talent lies in her ability to comprehend and alter perspectives on various levels: individual, organizational, and societal. 

With a rich background in working on a global scale, Saara is a professional in organizational and talent development, change management, and leadership. She loves complex problems but strives to find simple solutions to them. Saara is a true DEI advocate, and her curiosity and desire for continuous learning shine through her interests that include sports, culture, languages, and travel.  

Empowering leaders to embrace their true selves  

Saara's passion lies in facilitating meaningful interactions that lead to mutual learning and innovative solutions. She strives to create environments where individuals can authentically express themselves, fostering a sense of belonging and transparency. Through her leadership coaching, Saara aims to empower leaders to embrace their true selves, supporting their personal growth journey. 

In challenging traditional norms, Saara advocates for authenticity in the workplace. She believes in discarding rigid role models and expectations, encouraging individuals to define success based on their unique strengths rather than conforming to predetermined standards. Drawing from her own leadership experience and personal identity work as a leader, Saara champions the idea that one can excel professionally by being true to oneself. 

Reframing mundane tasks into acts of self-care 

Reflecting on her own life, Saara shares a recent shift in perspective. She reframes mundane tasks as acts of self-care, transforming chores into expressions of nurturing oneself. By embracing this mindset, she finds empowerment in prioritizing her well-being in small daily decisions. 

With her commitment to authenticity and continuous growth, she paves the way for a more inclusive and sustainable future in the professional landscape.